Actress Emma Watson works with People Tree, the sustainable and fair trade fashion brand, on a fashion line for the 16-24 age group. All proceeds from the line for young people will be donated to People Tree Foundation. Emma will be serving as creative advisor on the spring summer line which will be launched in February 2010, and will feature 26 womens and 15 mens styles in addition to small accessories.
Emma has this to say,
“I was excited by the idea of using fashion as a tool to alleviate poverty and knew it was something I could help make a difference with,” she said. “I think young people like me are becoming increasingly aware of the humanitarian and environmental issues surrounding fast fashion and want to make good choices but there aren’t many options out there.”
and People Tree has this to say,
“Clean and easy to wear – Emma Watson and People Tree have created a cool collection boasting a range of jersey t-shirts, dresses, woven skirts, trousers, shorts and knitwear for both men and women. Bohemian hand embroidered bed throws, recycled sweetie paper jewellery, banana fibre slouchy beanies and head scarves add innovative fashion and home accessories to the collection.”
Check it out to help in the cause to alleviate poverty!
Sign up for updates about the project at People Tree Youth (peopletreeyouth.co.uk) and the collection will become available in stores in Europe and Japan, and online for the US customers on February 2010.