Catching Up With Emma Watson – WWD

Emma Watson NYC London show Rooms

Emma Watson NYC London show Rooms

Hot, new Keith McNally pizzeria Pulino’s met hot, new Anglican talent when Emma Watson and Vogue’s Sarah Mower, Meredith Melling Burke and Mark Holgate hosted a party at the eatery last Thursday to celebrate a group of emerging English designers, in town for the London show Rooms initiative. As you might expect of the fashionable crowd, which included Elettra Wiedemann, Fabiola Beracasa, Hilary Rhoda and Eddie Borgo, they were cleanly divided into two camps: those who partook of the cheese-topped feast (Melissa George and husband Claudio Dabed staked out the open kitchen) and those who steered clear of any pies (carb-phobic models hovered near the door). At the center of it all was Watson, working a Christopher Kane minidress as she chatted with guests and chowed down on some mini slices. The Brown freshman, on the tail-end of her spring break, chatted with WWD about her British allegiance.

WWD: What do you think defines British style?

Emma Watson: It’s so funny because now that I’m in America, I’m more able to define it. Before I didn’t have an awareness of another style. I think [British style] has to do with the weather. We have terrible weather. It’s very gray and drizzly so we need things to cheer us up. And I think that leads to a lot of creativity and color, and I think that’s why our designers are so innovative. Because at home we’re kind of up against the elements in a sense. And we need cheering up. I think we do very well with a kind of a eclectic mix. We have great vintage and we love to mix and match: high street and high fashion, vintage…and I think that really defines it as well.

WWD: Now that you’re in Providence, what do you miss most about England and London?

E.W.: Marks & Spencer, the supermarket.

WWD: Really? What do you miss from there?

E.W.: The food, the food! Marks & Spencer’s food. I miss English chocolate. And I miss silly things like the adverts on TV.

@aliceinnyc’s Emma Watson encounter in NYC

@aliceinnyc and Emma Watson

@aliceinnyc and Emma Watson

We are bringing you a story of meeting the actress by a non-fan. With this story, you will have a non biased account of Emma by someone else.

Emma Watson & I last Thursday night on Bowery! 3/25/10

This is probably one of the easiest celebrity encounters I’ve ever had. I heard about this party going down at new celeb hotspot Pulino’s on Bowery & Houston and decided to do a walk-by. Walk-by’s never hurt anyone. Ilana and I got there and there were maybe like, four autograph sellers and two paparazzi, along with two scary looking doormen standing at the entrance. Pulino’s exterior are really tall windows and even though they are a bit frosted up to about the five foot mark, you can clearly see all the flashes going on inside. I immediately assume the party is already raging on and that, from the looks of the paps and the autograph dudes, this is going to be a bust. Wrong.

We were standing there for about two minutes before the paps & sellers start to stalk this town car that pulls up. I have this theory that anyone who arrives in a town car is not worthy of my time. All the big-leaguers arrive in big, scary black SUV’s. Not Emma Watson. The car moved up from the corner to send the 6 or 7 dudes surrounding the car a hint and they take it. They stood far enough from the car that she had plenty of space to get out and walk a few feet onto the sidewalk, but they completely block her way to the restaurant which is clever on their behalf but not surprising. The windows are not tinted so we can see her inside making executive decisions with an older woman I can only assume is her publicist. That’s all she came with: a publicist. I’m instantly impressed by this girl.

Emma signing autographs

Emma signing autographs

Her publicist gets out and walks around to open the door for her but the door is locked and Emma spends a good minute trying to unlock it from the inside. Her driver is useless (maybe next time she’ll upgrade to an SUV). When she finally gets out she walks up onto the sidewalk to start signing for the sellers and her publicist is allowing it but started calling some of them out. “She already signed for you. She already signed one for you. No, she already signed for you.” Her publicist is a bulldog and I love it. I had asked Emma for a picture from a few feet away but she couldn’t hear me over the dudes yelling at her to sign stuff for them to sell, so I asked her publicist. She seemed to be in charge of the situation anyway. She looks at me, shrugs, and says, “You have to ask her.” I sort of liked this. Like, I won’t let her pay these dudes rent by signing 15 different pictures for each person, but for an actual fan? That’s your call.

So once she’s done signing I ask and Emma goes, “Sure!” I hand my camera off to Ilana and Emma poses next to me (in a really hot dress by the way!) – realizes she’s a few inches taller than me… and SLOUCHES DOWN TO MY HEIGHT. Again, I’m in love. This is the coolest thing ever. Do you know how rare it is for a celeb to actually care how a photo with a fan is going to come out? Half the time getting them to smile is a feat on it’s own. As you can see our picture came out ace and that’s mostly due to Emma. When I said thank you she said “No worries!” and proceeded to take a picture with Ilana as well.

I had been somewhat forewarned that Emma Watson was a bitch. Emma Watson was the furthest thing from a bitch. She was polite, she smiled, and made sure I didn’t look like a midget troll in my picture. If she went inside and talked trash to Anna Wintour about us – I don’t care. She was polite to me and that’s all that matters in my book!

More Potter filming for Emma

Emma Watson in London Heathrow Airport

Emma Watson in London Heathrow Airport

Emma is back in England to film more of the last Potter movie, which she is to finish up around June 2010.  Emma will return next week to Brown University, taking only a week of spring break to film on set. We will have more coming soon!

emma watson arrives in heathrow airport 3/26/2010

Emma Watson_heathrow airport

Emma Watson_heathrow airport

Emma Watson co-hosts international design initiative, London show Rooms in NYC

Emma Watson co-host London show Rooms in NYC
Emma Watson co-hosts the London show Rooms

The British Fashion Council has brought emerging designers from across the pond to New York to showcase their creations to American press and buyers. Actress and Burberry model Emma Watson  and Vogue will co-hosts the closing party.

Emma Watson attends the London show Rooms

“This season our international design initiative, London show Rooms, will be launching in New York in partnership with Centre for Fashion Enterprise. Following on from four successful seasons in Paris we are confident it will give our young designers the means to further their global business profile,” CEO of the BFC, Caroline Rush explains.

Venue Location is at:

In Partnership with Centre for Fashion Enterprise
Tuesday 23rd – Thursday 25th March 2010 / 10am – 7pm
Penthouse Lofts
Soho Grand, 310 West Broadway, New York, NY 10013
+001 (212) 965 3000

Outside the venue, Emma arrived and signed autographs,

Brown’s first review on the opening night of Three Sisters

Emma Watson

Emma Watson

Three’s the charm in P.W.’s show

The lights come up and the Prozorov house is quiet. The table is set, waiting for company. The eldest sister is writing a lesson plan for her students, perhaps, or doing the family’s bills. The middle sister lounges on the couch reading while the youngest merely stands there, a slight crease in her brow and a troubled expression on her face. She turns 20 today and is happy — but she doesn’t know why (played by Emma).

There is an air of boredom, of staleness about the house. These three sisters do this every day — follow the same pattern and see the same faces in their provincial Russian village.They each have dreams of getting out, of returning to their beloved Moscow. Rural life is dull and hopeless in its monotony. It can only be so long before their frustration boils over.

Director Morgan Ritchie ’10.5 said he is attempting to do the “craziest” thing that Brown’s acting scene has witnessed in a long time. He’s putting on a naturalistic play — Anton Chekhov’s “Three Sisters,” which opened Thursday night at Production Workshop.
Tremendous acting, combined with a simple but charming set and haunting music, creates an atmosphere that transports the viewer to 1900 Russia.

The three-hour play tells the story of the well-to-do Prozorov family and their acquaintances, slowly coming to terms with the changes wrought by modernity.
“I decided to do it because it’s one of my favorite plays,” Ritchie said. “I love Chekhov and I wanted to do a more naturalist piece — something young actors could really sink their teeth into.”

From the opening scene to the closing curtain, “Three Sisters” guarantees audiences a sincere and poignant performance from each cast member.

The three sisters — Olga, Masha and Irina, played by Caroline Straty ’10, Lily Garrison ’10 and Emma Watson ’13, respectively — draw audiences in during the opening scene and never let them go.

Straty’s portrayal of Olga, the eldest sister, brings together the perfect combination of strength and warmth as she tries to guide her younger siblings through the trials of life and love. Garrison’s Masha is the one audiences love to hate, as lounging about while her town is on fire and having a clandestine affair with the new military officer contribute more to the hate than the love. But wait until her husband appears; her decisions will be more understandable then. And Watson’s young and naive Irina appears both powerful and helpless. She is determined to return to Moscow, to work for her living, to be happy. But no matter what she does, she is left dissatisfied.

The three may appear static at first, but their complexity and contradictions keep audience members on the edges of their seats. The characters are full of shades of gray, and it is these shadows that make “Three Sisters” truly come to life as the audience discovers the characters’ desires, relationships and motivations.

The costumes complete this effect. Costume designer Alexander Crane ’13.5 relied on pieces from the Army and Navy Store, Salvation Army and Main Stage theater to put together an ensemble that truly captures the time period.

“It’s like a scavenger hunt,” Crane said, remembering the hours spent searching for dresses, shoes and wedding rings.

Ritchie stressed the characters’ multidimensionality. “ ‘Three Sisters’ is a show that is done a lot,” he said. “People get very attached to these characters as being representative of one characteristic, but there’s … more complexity.”

Max Posner ’11, who plays the sisters’ brother Andrey, added that though “Three Sisters” is a play often covered in literature classes, “from an intellectual point of view, acting in this play is useless. I can’t play a broken shell of a man.” Instead, the actors had to discover aspects about their characters’ humanity extending beyond their conventional symbolism, oftentimes glossed over in academia.

“Each of the sisters is perceived as possessing one characteristic,” Garrison said. “You have to find the bridge between yourself and your horrendously bitchy character.”

At Irina’s 20th birthday party, the women meet the new colonel battery commander, Vershinin, played by Evan Smith ’11. Once they discover he is from Moscow — the big city — they assail him with questions. Having lived in the city for so long, though, Vershinin appreciates the family’s country lifestyle.

Vershinin also has an obsession with the future. He imagines a place that is truly happy, unlike the Russia he knows today. He is an idealist, believing a utopia could truly exist in the next two or three hundred years.

Vershinin’s intelligence and charm sweep Masha off her dissatisfied feet. Her husband Kulygin, played by Justin Kuritzkes ’12, leaves something to be desired in the intelligence category. Kulygin’s comical ignorance allows the audience to forgive even his neglect of Masha’s obvious displeasure.

Another unhappy couple is Andrey and his zany, fast-talking and controlling wife, Natasha, played by Jessica Goldschmidt ’10.5. The two start off happily in love, but their relationship deteriorates.

“There’s so little eye contact with the spouses,” Goldschmidt said.  “It definitely says something about their relationships.”

Posner’s Andrey is one of the most complex characters. He wants so badly to accomplish something but cannot escape his life in the village, or get the upper hand in his marriage. Posner does a wonderful job encapsulating his character’s simultaneous frustration and resignation.

Irina’s love interests — the moody Solyony and the young, affable Baron, played respectively by Gerrit Thurston ’13 and Ned Riseley ’12 — both deliver strong performances that highlight Irina’s despair. Both men may love her, but she cannot commit herself fully to either, for her one true desire is to get to Moscow.

“My soul is like a locked piano,” she says, “and the keys are lost.”

In effect, all of the characters are in a similar boat. Trapped in this small town where change is simply an illusion and dreams fade with each passing day, the characters can only reiterate that they will return to Moscow. But will they ever?

Jonathan Gordon ’13 plays Chebutykin, the doctor who lives with the Prozorovs and acts as the girls’ loving grandfather, constantly doting on them. But even he, who is always smiling, has to question this world full of sadness and empty dreams.

Despite the heavy nature of the play, Ritchie was determined to infuse the acts with just the right amount of comic relief. “It was very important to me that we found the humor and the lightness, what you can admire about the characters,” he said.

Ritchie’s success came from a “super-collaborative effort from top to bottom,” he said. “Everyone’s important — Brown’s the kind of place where you can get eight random people in a room and have them be fantastic.”

“This show requires a lot of effort and a lot focus,” he added. “We got a great cast and I’m blown away every day.”

Exclusive interview: Emma Watson for fair trade organization People Tree

Behind the scenes: Emma Watson

Behind the scenes: Emma Watson

How and when did you first hear about People Tree?

I’ve been interested in Fair Trade for about three or four years now and one day I met a friend who was wearing a nice t-shirt and I asked him where it was from and he told me People Tree. I had never heard of People Tree before and he started telling me about the brand and he was also a friend of Safia’s and so he introduced me. I was just really interested in it. I thought it was a really cool idea and when I met Safia we really clicked. And a couple of weeks later she asked me whether I would be interested in putting together a range for the people my age as a lot of the People Tree clothes were for 20 years and up. And I thought this was a really great idea as I don’t think there is a huge amount out that which is Fair Trade or organic. I thought it was a pretty cool idea and I got to work straight away and we put together this range.

What were your initial thoughts on the company and its aims?

As someone who is very interested in fashion and has been doing a lot with the fashion world recently, I thought it was a really amazing idea to try to alleviate poverty through such a strong industry and it’s something fun as well. Rather than giving to charity, this gives people the means to fight their way out of poverty themselves with dignity. It gives them the chance to work. It gives them their pride.

Are Fair Trade and organic clothing something you have been interested in for a while i.e. before you met Safia?

I first started learning about Fair Trade fashion simply because I did a piece of geography course work on it. I thought why isn’t everything Fair Trade? From that point I started to look for labels that were Fair Trade and started researching it. When I thought of Fair Trade I thought of bananas and coffee and I thought this was as far as it went. But, of course pretty much anything can be Fair Trade. My collection is very much based on cotton and jersey which all can be made Fair Trade and organic. It’s so great to work with something that hasn’t been made with chemicals and is helping someone abroad who isn’t earning a lot of money. The great thing about these clothes is that they are comparable to high street prices so affordable but go towards a really good cause. You win all round.

Why is it important to you and why do you think it matters to other young people?

It sounds like a cliché, but we are the future. The earth is ours and will be our children’s and I think that more than any other generation we are more aware of the environment and humanitarian issues and of course global warming. We are aware of the need to be kinder to our planet and to take care of the people al over the world. I think people my age are aware of it, but for some reason organic and Fair Trade fashion is still hard to find. I was just excited that People Tree wanted to do something for young people.

So, when you first met Safia, what were your thoughts? How did you see yourself getting involved with People Tree?

People Tree currently aims at 20-30 year olds and above and is also doing baby clothes. But, they weren’t doing anything for people my age. So Safia approached me to do something for teenagers, to fill that gap. We put a collection together which are mainly clothes but there is also a bedspread and some jewellery including this recycled sweet wrapper necklace which I thought was amazing. It comes in a box made of sweet wrappers. We’ve also done hats and scarves.

Emma Watson People Tree photo shoot

Emma Watson People Tree photo shoot

You’ve taken the role of creative consultant with this range, why did you opt for that rather than ‘designer’?

I have been very heavily involved in the design side, but I don’t want to take credit for being a designer as I haven’t trained as a designer, I haven’t been to art college and I didn’t want this collection to be about me, and this is not an Emma Watson clothing line. This is not a celebrity endorsement, this is something I thought was a really great idea and I wanted to help with. I just thought fashion was a great way to help people.

Do you have any desires or plans to design for anyone in the future?

I don’t have any plans to become a designer. I am doing this because I really care about the cause and it was so much fun to be involved with.

What was the ethos behind it? Did u have an overall vision for the range?

I went through my wardrobe and thought that if I filtered out my clothes and took it down to the absolute basics, what would I want in my wardrobe? It was cotton vests, really easy t-shirt dresses, nice scarves and maybe an easy summer linen shirt. And with the boys it’s just the basics such as a comfortable hoody. I’ve done a couple of art designs for t-shirts too including, ‘I’m not toxic’ for the boys and for the girls I’ve done, ‘please don’t panic I’m organic’. I was aware that I didn’t want to preach, you don’t want to be too serious or too heavy. I also came up with a daisy chain print which I’m proud of, it’s fun and messy. I just wanted t o make something wearable and cool and easy.

You have spent a long time working with Safia and been heavily involved in the creation of this range, you are definitely not just a name, and can you tell me more about what this involvement entailed?

It was a really long process putting all this together. I had no idea all the work involved. You really have to start at the basics. Safia and I had an initial meeting and we went through and chose the fabrics we wanted to use. Then choosing the styles took a long time. Again a lot of inspiration came from my wardrobe and friends’ wardrobes and I added my own style to it. Then going through the pantone books and choosing colours, but this don’t necessarily look the same once you’ve dyed something. You learn these things as you go along. It’s massively time consuming. We did a first set of samples and some looked good and some needed altering a lot.

You are also very much involved in this catalogues shoot in fact you are driving force behind it in every sense – has this been an exciting process?

It’s been really nice to be on the other side of the camera for once. I’ve really enjoyed the styling, planning where we were going to have the shoot, choosing the models, hair and make-up.

You also contacted friends and models who are friends how did you go about choosing these people and persuading them to take part?

Everyone here on the shoot is working for free so I’ve had to call in a lot of favours from friends. The models are nearly all my friends, all the crew are my friends, all very talented hard working people who are helping out. Everyone was really excited to come and help and so I was really lucky in that sense.

emma watson people tree behind the scenes

emma watson people tree behind the scenes

You also found and persuaded Andrea Carter-Bowman to take the photographs what did you like about her work in particular?

I saw her photographs and I was just really inspired by her work. It’s beautiful and a bit different. And she’s young. This is a young collection for young people put together by young people. It’s nice to work with people who really care about what they are doing.

So now you are well into the shoot itself, is it all going to plan or quite stressful?

I’m pretty pleased with the shoot, although the weather isn’t brilliant. We are on schedule and I think it’s looking good. Everyone has worked really hard. I am really proud of it as it looks how I intended it to look.

Could you talk about your thoughts for the direction of the shoot and your artistic vision?

I chose the location as it had so much within it. There is an orchard, there is a place to have a tea party, there’s a swing, beautiful scenery, a lake, plants and flowers everything really even a vegetable garden. It is the perfect idyllic British summer house which is what I wanted. I wanted it to be outside and fresh and not too contrived. And the clothes are very British. It’s very strawberries and cream and tennis.

It is exciting seeing your range brought to life in this shoot? Is there anything you wish you could have done different?

I’ve looked at it for so long that I’m almost numb to it in that sense that I couldn’t tell you whether it’s going to be good or bad anymore. It’s so nice to hear the positive comments today and to see it the clothes worn by the models. And it’s so rewarding to see your clothes on other people. And one of the nice things is people here coming up to me to tell me they want to buy a top or a pair of tracksuit bottoms which I guess is the biggest compliment.

What have you learnt through this whole process? Has it whetted your appetite to do more?

I think I’ve been so lucky; it’s been such an amazing experience. I’ve learnt about designing, I’ve learn about the process of making clothes, I’ve learnt about Fair Trade and organics and what goes into those produces and what goes into products that aren’t organic. I’ve just seen what goes into all of it. And vie learnt about the amount of time it takes to get a photo shoot together. It’s been a real experience.

You’ve often talking about giving young people choice in the clothes they buy and wear- could you expand on this?

I don’t feel that there is a huge amount of clothes out there that are Fair Trade and organic and it’s so great to give people the choice to wear something that makes the world a better place, to wear clothing that something good. Clothes are fabulous and can transform the way someone feels about themselves and you can transform someone’s life at the same time, which is a pretty amazing thing to do.

Do you think it’s possible to enjoy high and designer fashion and also support Fair Trade?

It’s important to differentiate between fast fashion which is made very quickly for a very small price and Fair Trade fashion. Which means that if you buy a t-shirt which costs £2-3, you just have to do the maths and work out how much the person who made it is being paid? So, Fair Trade fashion is still reasonably priced but allows the person who made it to earn a decent living and to be able to feed and take care of their families. It gives them enough money to live with dignity. I’m not saying that everything I were will be Fair Trade from now on or that I’m an organic purist, it’s just a great option and one I always try to make if available. I just try to ask more questions about where the garment comes from. I want to make good choices. I just think it’s good to have Fair Trade fashion in the high street.

And finally, if you could turn to the camera and give a message to young people everyone as to why they should buy your clothes – what would it be?

You should buy it because it’s fabulous, colourful, comfy, and summery and everything you could want in your summer wardrobe. And it’s not made using nasty chemicals, it’s not going to damage the environment and it’s not going to make anyone sick or ill. And it’s Fair Trade so you are actively helping someone who is living in poor conditions; by buying these clothes you are changing someone’s life. It’s a really feel good thing to wear. You can feel good about yourself when you wear it as you will look great and be changing lives.

Emma Watson to star on the Brown University theatre run on Three Sisters

Anton Chekhov's Three Sisters

Anton Chekhov's Three Sisters

Actress Emma Watson will star as Irina Sergeyevna Prozorova, one of the Three Sisters by Anton Chekhov on stage in Brown University’s “Production Workshop”. A student-run treatre.

Head over to for tickets starting 11:59pm  on Wednesday, 10th March 2010. Tickets will also be available 1 hour before showtime at the door.

Also check out the official facebook page on

By Anton Chekhov
Directed by Morgan Ritchie

PW Main Space
March 11th – 8pm
March 12th – 8pm
March 13th – 8pm
March 14th – 2pm & 8pm
March 15th – 8pm

The Company:
Caroline Straty
Lily Garrison
Emma Watson
Justin Kuritzkes
Max Posner
Jessica Goldschmidt
Evan Smith
Ned Riseley
Gerrit Thurston
Jonathan Gordon
Josh Wallace
Kerry Hall
Ted Cava
Ana Escobedo

Stage Manager: Abby Colella
Lighting Design: Oona Curley
Sound Design: Caleb Townsend
Costume Design: Alexander Crane
Set Design: Sam Allen
Technical Design: Adam Wyron
Properties: Natalie Uduwela
Dramaturg: Deepali Gupta