People Tree and Emma Watson in Bangladesh


Following my summer collection for People Tree, I wanted to visit Bangladesh with Safia to see the difference Fair Trade makes.

The contrast between the slums in Dhaka (the capital of Bangladesh) where the people who work in the garment factories live and Swallows (the Fair Trade community supported by People Tree) was all too apparent.

You can read a short interview of my thoughts on the trip below, but I still find it hard to convey what Fair Trade means to those producing our fashion – it’s just so impressive to see how the women have used Fair Trade clothing to escape poverty and empower themselves and their children. I was very moved and inspired.

Although I wasn’t centrally involved in the design of this collection, I had great fun in helping Safia select some gorgeous Fair Trade textiles – a dogtooth hand woven check, cable knits, soft organic jerseys and the first Fair Trade hand woven brushed checked fabric which has been made into easy tulip skirts, dresses and shirts.

There are even a few party dresses, such as the little black satin tulip dress which can be dressed up or down to suit any occasion! I have picked out some of my favourite pieces which I have modelled for People Tree.

I want to congratulate People Tree on this new range and really hope people continue to buy these clothes and to support their great work in the promotion of Fair Trade.

Love Emma xx

air Clothes = Happy Families

Safia Minney interviews Emma Watson as they visit the women at Swallows, one of People Tree’s Fair Trade partners in Bangladesh.

SAFIA MINNEY What has been your experience of Bangladesh?

EMMA WATSON I wasn’t sure what to expect when we arrived in Dhaka, the capital of Bangladesh. I was expecting it to ber very busy, and hot, but the first thing that really struck me was the noise, and the traffic!

Our journey from the airpoort was unlike anything I have ever experienced: no one sticks to the lanes; everyone constantly beeps their horns and generally ignores traffic lights! Soon after arriving we visited the slums in Dhaka where the garment factory workers live.

Again, I had some preconceived ideas but nothing prepared me for the reality. It was upsetting to see the conditions in which these people live, but I was incredibly moved by their spirit and friendliness in spite of such apparent adversity.

SAFIA I guess one of the reasons why these workers in Bangladesh have been protesting for a living wage is because of their appalling living conditions in the slumns. Can you describe what facilities people have there?

EMMA Facilities? There are no facilities there to speak of. In the building we visited, I saw one shhower, one cleaning place and one hole in the floor which was the toilet. This was for the whole floor.

That floor had maybe eight or nine rooms coming off it, and each room housed a whole family, that is 32 people to one toilet.

SAFIA Their minimum wage is 1,62 taka – so that’s about £6 per week. They’re campaigning for around three times that much.

EMMA Even though the cost of living is much less in Bangladesh than the UK, £6 a week is appaling, especially considering the hours that they are working. They seem to work around the clock and still do not have enough money to buy food to feeed their family, or live any kind of life at all.

I really do hope that they achieve their goal of �18 a week. If they can, it would be life changing for them.

SAFIA You then went on to meet Amin Amirul, president of the national Garment Workers Federation which People Tree has been supporting for over 10 years.

EMMA It was an honour to meet Amin. Seeing his office and what he does with so little, I felt like it was him against the world. What he tries to achieve just seems so enormous.

He is so determined and he is not going to give up until the lives of the garment factory workers have been improved. He was a very compelling speaker.

SAFIA You also visited Swallows, the women’s project in Thanapara, Bangladesh and one of our producers to see some of the work we are doing and to see the difference Fair Trade makes.

At Swallows we work to employ as many women as possible so that they can support their families and build a healthy community. What was it like seeing all those different processes of making clothes by hand?

EMMA I always find it difficult to impress on people what ‘handmade’ really means. To make a simple garment they have to produce the yarn, hand-dye the yarn, get it onto the loom, then weave the fabric, cut it to the pattern, sew it into the garment and then embroider it – all by hand.

It is so hard for people to imagine what it takes to create something and how special that item of clothing is.

SAFIA What would you say to people who are like ‘we’re in the 21st century so why make it by hand today – why not make it by machine?’

EMMA Having seen the slums in Dhaka and the conditions in which these people live and work to produce ‘fast fashion’, I would say to those people that this is not the way we should be making clothes in the modern world.

These workers have no rights and work every hour of the day just to feed their families. Fair Trade gives families the option to stay together, rather than one or both parents having to move to cities, and they are paid a fair wage. It empowers people and doesn’t take away their dignity.

SAFIA Can you imagine yourself, born to a Bangladesh family and working in a garment factory?

EMMA I cannot imagine how I would have the mental ability and strength to go into the garment factories in the slums everyday and have my children living six hundred miles away.

We interviewed a woman in the slum in Dhaka. She was very candid about the fact that there just 6 wasn’t any hope for her. There is no hope for anyone living in those conditions and being paid that kind of wage. Coming to Swallows I see that there is an alternative.

The living conditions are modest but it’s clean and there is a real sense of community, their families are together and they seem to love and be proud of what they are doing – many things that we in the West take for granted.

Swallows is special and I need to believe for my own peace of mind that there will be more places like this in the developing countries in the world.

SAFIA People Tree does work with 50 other producer groups in Bangladesh, India, Kenya, and Peru that are making that difference. What kind of message do you want to bring to people your age now you have seen it?

EMMA I don’t know how to impress upon people the importance of Fair Trade. It is so hard to get people to care and to realise what a huge difference Fair Trade can make to someone’s life.

If, when buying an item, whatever it may be, people have the choice to buy Fair Trade or non Fair Trade, they should buy the Fair Trade item. It really does make all the difference – the contrast between Swallows and the slums in Dhaka is testimony to that.

SAFIA You’ve looked at different areas of Swallows’ production, but as well as that you’ve seen the Swallows’ day care centre for 60 children, from about 3 months to 5 years old. Then from 5 until 12 there is the school for 300 children. And it’s not just for the children of the women who work here but also for children in the wider community.

EMMA It’s fantastic what you’ve been able to do. Not only do these women have jobs, but they’re earning the same amount as men – there is gender equality, they are empowered. They’re able to support and look after themselves, and live in dignity.

Then there is the fact that you’re running this day care centre, and also a domestic violence program for the women who are being abused at than giving to charity, I think, as you’re essentially giving these people the opportunity to help themselves out of poverty and that’s all they really want.

I’ve been given a lot in my life and I have had so many fantastic opportunities. It’s really important to me that I try to give something back. I wanted to find the right thing and working with People Tree is so special and rewarding and the best way I can do that at the moment.

I really believe in Fair Trade and I just want to see more of it in the world. I need to know there are more places like Swallows.

Announcement: Ask Emma about Fair Trade winners

People Tree has announced the people who will be asking actress Emma Watson a question about Fair Trade, which Emma will all answer on a taped video soon.

People Tree released statement:

Thank you for all the fantastic videos you sent in asking Emma Watson your questions on Fair Trade fashion. They were all great, but unfortunately Emma couldn’t answer every question so she selected her absolute favourites!

They are:

  • Keith from USA
  • Freya from UK
  • Justine from France
  • Haruka from Japan
  • Daniel from Austria
  • Julia from Holland
  • Laura from USA
  • Tom from UK

The answers Emma will give will appear on the People Tree website at the same time

when new styles of the Love From Emma summer collection go on sale!

The Fairwear 2010 fashion show in Bristol features Emma Watson’s People Tree Line

actress Emma Watson

actress Emma Watson on the harry potter film set in Wales, UK.

Bristol will host actress Emma Watson’s People Tree Fair Trade Clothing Line at The Fairwear 2010 fashion show in Bristol Cathedral today, Thursday, 25th February 2010. Unfortunately Emma couldn’t make an appearance because her schedule is full at the moment.  The collection used 100% organic and Fair Trade certified cotton, and made entirely by fair-trade groups by hand, using hand weaving, hand knitting and hand embroidery to create livelihoods for some of the most disadvantaged people in India, Bangladesh and Nepal. All profits from the line will go to the People Tree foundation supporting fair trade and environmental awareness in the fashion industry.  Emma have confirmed that the continuance of her work with People Tree will depend on the success of the line and that she hopes it will be the beginning of making a difference.

Emma Watson People Tree Catalog Now Available

Emma Watson People Tree Catalogue

Now that actress Emma Watson’s new fair trade certified fashion line has been launched, we are happy to let you know that the catalog is now available. In support of fair trade, Emma said:

If you feel you want to promote Fair Trade Fashion as a tool for change, I hope you’ll join me in supporting People Tree and get in touch with them at

So far the clothing line is now available on  People Tree’s website, People Tree support stores,, and John Lewis.  It is also available for the US, Europe and Asia (e.g. Australia and New Zealand).  Once again all profits will go to the People Tree foundation in support of fair trade.

Send Emma Watson a video with a question on Fair Trade fashion!

Emma Watson

Emma Watson

Emma is offering you the chance to ask her why she is so passionate about Fair Trade fashion. Are you eager to know why she thinks it’s so important? Why she’s so excited about using fashion as a tool to help reduce poverty? Maybe you are wondering why she chose to work with People Tree or what benefits she thinks sustainable fashion can bring? Or perhaps you just want to ask her why young people should care about where their clothes come from at all?

If you would like to ask Emma a question about Fair Trade and sustainable fashion simply film yourself asking your question and email the MPEG to** A selection of the best questions will get a video answer back from Emma!
The closing date for all video questions is 17th January 2010.

Emma Watson Clothing Line Launches Feb 2010 with Catalog

In a newly released interview with co-founder CEO of organic and fair trade People Tree Safia Minney at the Fair Trade Futures conference, she reveals that Miss Watson will be launching a 100% organic and fair trade clothing line in February 2010, along with it a catalog. All profits will go to People Tree’s Foundation for charity purposes; including but not limited to employing people in developing countries and using fair trade materials from farmers. It also promotes environmental protection. Check out Miss Watson’s clothing line by subscribing to