Emma Watson & People Tree: Final Collaboration

In her last collaboration with fair trade organization People Tree; actress Emma Watson modeled and designed the Spring “Emma Watson” collection for the group. For every purchase made through People Tree, an organic farmer somewhere and an impoverished woman in a developing country are directly helped by the buyer. All profits go to the cause of promoting fair trade around the world. You can begin helping the cause by simply buying one clothing from the company here. They will ship to most countries.

Emma Watson and Safia Minney Interview for People Tree

Emma Watson speaks to Safia Minney, CEO and founder of People Tree as they travelled in Bangladesh. Check out Emma’s favourite items from People Tree’s autumn winter collection at www.peopletree.co.uk

People Tree and Emma Watson in Bangladesh


Following my summer collection for People Tree, I wanted to visit Bangladesh with Safia to see the difference Fair Trade makes.

The contrast between the slums in Dhaka (the capital of Bangladesh) where the people who work in the garment factories live and Swallows (the Fair Trade community supported by People Tree) was all too apparent.

You can read a short interview of my thoughts on the trip below, but I still find it hard to convey what Fair Trade means to those producing our fashion – it’s just so impressive to see how the women have used Fair Trade clothing to escape poverty and empower themselves and their children. I was very moved and inspired.

Although I wasn’t centrally involved in the design of this collection, I had great fun in helping Safia select some gorgeous Fair Trade textiles – a dogtooth hand woven check, cable knits, soft organic jerseys and the first Fair Trade hand woven brushed checked fabric which has been made into easy tulip skirts, dresses and shirts.

There are even a few party dresses, such as the little black satin tulip dress which can be dressed up or down to suit any occasion! I have picked out some of my favourite pieces which I have modelled for People Tree.

I want to congratulate People Tree on this new range and really hope people continue to buy these clothes and to support their great work in the promotion of Fair Trade.

Love Emma xx

air Clothes = Happy Families

Safia Minney interviews Emma Watson as they visit the women at Swallows, one of People Tree’s Fair Trade partners in Bangladesh.

SAFIA MINNEY What has been your experience of Bangladesh?

EMMA WATSON I wasn’t sure what to expect when we arrived in Dhaka, the capital of Bangladesh. I was expecting it to ber very busy, and hot, but the first thing that really struck me was the noise, and the traffic!

Our journey from the airpoort was unlike anything I have ever experienced: no one sticks to the lanes; everyone constantly beeps their horns and generally ignores traffic lights! Soon after arriving we visited the slums in Dhaka where the garment factory workers live.

Again, I had some preconceived ideas but nothing prepared me for the reality. It was upsetting to see the conditions in which these people live, but I was incredibly moved by their spirit and friendliness in spite of such apparent adversity.

SAFIA I guess one of the reasons why these workers in Bangladesh have been protesting for a living wage is because of their appalling living conditions in the slumns. Can you describe what facilities people have there?

EMMA Facilities? There are no facilities there to speak of. In the building we visited, I saw one shhower, one cleaning place and one hole in the floor which was the toilet. This was for the whole floor.

That floor had maybe eight or nine rooms coming off it, and each room housed a whole family, that is 32 people to one toilet.

SAFIA Their minimum wage is 1,62 taka – so that’s about £6 per week. They’re campaigning for around three times that much.

EMMA Even though the cost of living is much less in Bangladesh than the UK, £6 a week is appaling, especially considering the hours that they are working. They seem to work around the clock and still do not have enough money to buy food to feeed their family, or live any kind of life at all.

I really do hope that they achieve their goal of �18 a week. If they can, it would be life changing for them.

SAFIA You then went on to meet Amin Amirul, president of the national Garment Workers Federation which People Tree has been supporting for over 10 years.

EMMA It was an honour to meet Amin. Seeing his office and what he does with so little, I felt like it was him against the world. What he tries to achieve just seems so enormous.

He is so determined and he is not going to give up until the lives of the garment factory workers have been improved. He was a very compelling speaker.

SAFIA You also visited Swallows, the women’s project in Thanapara, Bangladesh and one of our producers to see some of the work we are doing and to see the difference Fair Trade makes.

At Swallows we work to employ as many women as possible so that they can support their families and build a healthy community. What was it like seeing all those different processes of making clothes by hand?

EMMA I always find it difficult to impress on people what ‘handmade’ really means. To make a simple garment they have to produce the yarn, hand-dye the yarn, get it onto the loom, then weave the fabric, cut it to the pattern, sew it into the garment and then embroider it – all by hand.

It is so hard for people to imagine what it takes to create something and how special that item of clothing is.

SAFIA What would you say to people who are like ‘we’re in the 21st century so why make it by hand today – why not make it by machine?’

EMMA Having seen the slums in Dhaka and the conditions in which these people live and work to produce ‘fast fashion’, I would say to those people that this is not the way we should be making clothes in the modern world.

These workers have no rights and work every hour of the day just to feed their families. Fair Trade gives families the option to stay together, rather than one or both parents having to move to cities, and they are paid a fair wage. It empowers people and doesn’t take away their dignity.

SAFIA Can you imagine yourself, born to a Bangladesh family and working in a garment factory?

EMMA I cannot imagine how I would have the mental ability and strength to go into the garment factories in the slums everyday and have my children living six hundred miles away.

We interviewed a woman in the slum in Dhaka. She was very candid about the fact that there just 6 wasn’t any hope for her. There is no hope for anyone living in those conditions and being paid that kind of wage. Coming to Swallows I see that there is an alternative.

The living conditions are modest but it’s clean and there is a real sense of community, their families are together and they seem to love and be proud of what they are doing – many things that we in the West take for granted.

Swallows is special and I need to believe for my own peace of mind that there will be more places like this in the developing countries in the world.

SAFIA People Tree does work with 50 other producer groups in Bangladesh, India, Kenya, and Peru that are making that difference. What kind of message do you want to bring to people your age now you have seen it?

EMMA I don’t know how to impress upon people the importance of Fair Trade. It is so hard to get people to care and to realise what a huge difference Fair Trade can make to someone’s life.

If, when buying an item, whatever it may be, people have the choice to buy Fair Trade or non Fair Trade, they should buy the Fair Trade item. It really does make all the difference – the contrast between Swallows and the slums in Dhaka is testimony to that.

SAFIA You’ve looked at different areas of Swallows’ production, but as well as that you’ve seen the Swallows’ day care centre for 60 children, from about 3 months to 5 years old. Then from 5 until 12 there is the school for 300 children. And it’s not just for the children of the women who work here but also for children in the wider community.

EMMA It’s fantastic what you’ve been able to do. Not only do these women have jobs, but they’re earning the same amount as men – there is gender equality, they are empowered. They’re able to support and look after themselves, and live in dignity.

Then there is the fact that you’re running this day care centre, and also a domestic violence program for the women who are being abused at than giving to charity, I think, as you’re essentially giving these people the opportunity to help themselves out of poverty and that’s all they really want.

I’ve been given a lot in my life and I have had so many fantastic opportunities. It’s really important to me that I try to give something back. I wanted to find the right thing and working with People Tree is so special and rewarding and the best way I can do that at the moment.

I really believe in Fair Trade and I just want to see more of it in the world. I need to know there are more places like Swallows.


People Tree Emma Watson Organic Clothing Line Goes On Sale

People Tree’s Emma Watson organic clothing line goes on sale with up to 5o% discount on the men and women’s’ ranges. So if you haven’t bought your self a shirt or shorts this summer, then this is your chance. Remember that all the profits resulting from the sales will go to charity helping Fair Trade awareness to spread around the world. You are not just supporting it, but you are helping disadvantaged workers and farmers alike.

‘Love from Emma’ People Tree Summer collection goes on sale!

Emma Watson co-host London show Rooms in NYC

Emma Watson

Good news! Actress Emma Watson’s ‘Love from Emma’ People Tree Summer collection is now on sale for everyone to check out! As of this moment the clothes are available for girls. Check it out at http://www.peopletree.co.uk/category/emma-watson/summer/

‘Ask Emma Watson’ Fair Trade Questions, the answers are finally out!

Back on April 12, 2010, we reported People Tree’s announcement of the winners to the selection process of ‘Ask Emma Watson questions on Fair Trade’. We now report on the answers Emma has given to these questions. Part 1 of video question and answer portion has gone online!

Now we know Fair Trade is an exceptional idea and a great innovation in any industry, but Emma Watson’s involvement with People Tree has spread the word out not only on People Tree or fair trade fashion, but on Fair Trade as a whole! Back in 2009 news broke out that a collaboration project was hatched between People Tree and actress Emma Watson. It turned out to be a clothing line, purely organic and fair traded, with all the profits going to charitable causes supporting farmers and workers everywhere in the world. Most specially benefiting from this is the developing world. That alone is a good cause, good for the fight against poverty and good for the fight against unfair trading practices. Emma’s line has achieved great success with the sales and profits coming in at a faster rate than expected. People Tree and Emma decided to let the people to ask ‘Emma Watson’ questions on the significance of fair trade and its influence or effectiveness to work. Now Part 1 of Emma’s answers to these questions are now available for you.

Part 2 of the video question and answer portion with Emma Watson has followed suit online.